Short Ideas: a blog about creative for online video.
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Creative Qualities — Disunity As A Device
Disunity What objective observations can we make about strong creative? Studying the fine and performance arts, from painting to stand up comedy, we find that interest is generated in a purposeful disconnection, a tension, an imbalance. The artist chooses to cause a disruption from the ordinary events of life and capitalises on our desire for […]
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Essential Terms — Distributing A Medium–Form Genre?
Essential Terms Short Format videos can exhibit all kinds of characteristics, styles and functions, so it is worthwhile considering how these group together and relate to one another. We are considering all video that is created for commercial reasons that is not (A) a feature film, (B) a short film or (C) a television episode. […]
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Case Study: In–Store Visuals… The Method Masquerading As A Genre
In–Store Visuals At first glance, In–Store Visuals sounds like a genre of video. We can all picture the sorry little product display marooned on a plinth by the escalator of a busy department store, back when staff had to keep an eye on rewinding the VCR tape if they weren’t lucky enough to have an […]
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Towards A Creative Process — What Was The Question?
The Need For A Creative Process Jumping in head–first to writing your script — INT. MAKING IT UP AS I GO ALONG, DAY. — isn’t a very good way to spend your time. Maybe you’ll have some fun, or crack out some lovely LOL–inducing bants, but this is the same thing as deciding to build […]
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Short Ideas: Writing for short form media — online and mobile video
Writing Online Video & Short Format Video Hello, welcome to this blog and thank you for your visit. Our goal is to take a hard, sustained look at writing online video and what that means in this moment of exploding demand for video production. Writing online video doesn’t just mean one kind of video, it can […]