Tag: audience

  • The Brief In Detail

    The Brief In Detail

    The Brief In Depth The foundation of any job is the brief. The brief defines the creative and technical scope of the job. It is the guiding light that helps keep you on track, providing the founding principles to which you will test your creative project through its journey to completion. Without this document, you […]

  • Towards A Creative Process — What Was The Question?

    Towards A Creative Process — What Was The Question?

    The Need For A Creative Process Jumping in head–first to writing your script — INT. MAKING IT UP AS I GO ALONG, DAY. — isn’t a very good way to spend your time. Maybe you’ll have some fun, or crack out some lovely LOL–inducing bants, but this is the same thing as deciding to build […]