brand film

Brand Films Part 2 Thank you for continuing this look at the brand films. Last week we began our look at the scope of the genre and the first few examples. Let’s continue— What is a platform – IBS Brand Film This film follows a familiar pattern for brand films […]

Brand Film A brand film is generally a higher–end budget film where a client is trying to define their brand characteristics to the viewer rather than feature a specific product. The convention is that brand film is brand–focused, not product–focused, which offers its distinction from a typical commercial. So unless […]