commercial

Commerical Genre Welcome to part two of our look at the commercial genre — part one is here. Last week, we considered the ‘product and service’ focus which is the hallmark of the category and discussed how distribution of commercials outside of traditional on–air broadcast has offered a great deal […]

Video Genres Just as there are endless styles of feature film or television series, there are a great many different types of video that you can encounter out in the world. Not to be confused with the format, the medium or the distribution method, the genre reflects the overall purpose […]