Tag: distribution

  • Essential Terms — Distributing A Medium–Form Genre?

    Essential Terms — Distributing A Medium–Form Genre?

    Essential Terms Short Format videos can exhibit all kinds of characteristics, styles and functions, so it is worthwhile considering how these group together and relate to one another. We are considering all video that is created for commercial reasons that is not (A) a feature film, (B) a short film or (C) a television episode. […]

  • Case Study: In–Store Visuals… The Method Masquerading As A Genre

    Case Study: In–Store Visuals… The Method Masquerading As A Genre

    In–Store Visuals At first glance, In–Store Visuals sounds like a genre of video. We can all picture the sorry little product display marooned on a plinth by the escalator of a busy department store, back when staff had to keep an eye on rewinding the VCR tape if they weren’t lucky enough to have an […]