Tag: promotional awareness

  • Defining Genres — Branded Content

    Defining Genres — Branded Content

    Branded Content This is the classic commercial “online video” that people think of, and that advertisers can’t get enough of. It may look like a spontaneously created video, but it’s really some branded content — content that a brand has paid for. Cue food recipes that go great with Brand X crackers, and Extreme Sports […]