Tag: treatment

  • Writing The Treatment — Part 2 of 2

    Writing The Treatment — Part 2 of 2

    Finishing The Treatment Last week, we looked at the essential parts of the treatment and discussed how they are a reaction to the brief. With your concepts selected and developed, it’s time get some visual references in there and submit the treatment for review. Visual References A really helpful (though potentially dangerous) thing to do […]

  • Writing The Treatment — Part 1 of 2

    Writing The Treatment — Part 1 of 2

    Writing The Treatment The treatment is your best friend. I would never do a job without one. It is your contract, it is your safety net, it lays out all of the important parameters so that there are as few misunderstandings as possible. A good treatment forces clarity between everyone involved and avoids the terrible […]

  • Essential Terms — Distributing A Medium–Form Genre?

    Essential Terms — Distributing A Medium–Form Genre?

    Essential Terms Short Format videos can exhibit all kinds of characteristics, styles and functions, so it is worthwhile considering how these group together and relate to one another. We are considering all video that is created for commercial reasons that is not (A) a feature film, (B) a short film or (C) a television episode. […]

  • Towards A Creative Process — What Was The Question?

    Towards A Creative Process — What Was The Question?

    The Need For A Creative Process Jumping in head–first to writing your script — INT. MAKING IT UP AS I GO ALONG, DAY. — isn’t a very good way to spend your time. Maybe you’ll have some fun, or crack out some lovely LOL–inducing bants, but this is the same thing as deciding to build […]

  • Short Ideas: Writing for short form media — online and mobile video

    Short Ideas: Writing for short form media — online and mobile video

    Writing Online Video & Short Format Video Hello, welcome to this blog and thank you for your visit. Our goal is to take a hard, sustained look at writing online video and what that means in this moment of exploding demand for video production. Writing online video doesn’t just mean one kind of video, it can […]